If you own a business, you’ll notice that as the business becomes more successful, your website will follow suit. This means that your webpage can easily become over-cluttered with useless information and posts. That’s why regular cleaning and organizing sessions are important. Clean up your site structure by looking at your menus and content. You…
Running a social media page comes with various challenges that many individuals seem to underestimate until faced with the challenges. It can be difficult to capture your audience without coming off as too over the top or come across as the only goal is profit and sales. It’s important to find a balance between posting…
Creating marketing content is essential to boost engagement and build relationships with your audience. For this to happen, you will need to put a content strategy in place. Here are some useful tips to consider when building up your strategy. The first step to creating any strategy is to document your goals. It’s important to…
We are constantly being bombarded by adverts. We switch on the TV and there are ads, we go on Facebook and there are ads, we go on YouTube and sure enough there are ads. The majority of the time we barely pay attention to the ads and try to skip through them as soon as…
The main problem that companies and businesses have is the lack of communication between internal departments. How can you innovate and better your strategies when all your departments are facing their issues alone?
We have discussed the value of videos that can enhance your business page or social media account. If you didn’t get to read it, the link has been left below for your convenience. Today we are going to go into some key elements to making your video successful on social media platforms. When creating a…
Building a following on Instagram is important but it’s not just about how many followers you have it is also about engagement and building up a community. So how do you go about this? Connect through emotion. We engage with content that makes us feel a certain way. This is becoming harder and harder as…
The goal in any business is to attract new customers and keep the old ones interested. Having content that attracts and engages while also being informative is the equation we all try to follow. Videos are taking over the net, and the majority of people are more willing to stop and watch a short video…
The online world has definitely aided marketers in getting their point across. With so many different channels and mediums to use, it can become difficult to master them. We went from sending leaflets and letters to being able to advertise with the click of a button by sending a simple email. Emails are a cheap…
Majority of the time we don’t associate digital marketing and customer reviews as being the same thing. We tend to associate content marketing as a way to inform, educate or entertain a possible consumer thus this process is carried about before buying (pre-purchase). On the other hand, customer reviews are post-purchase and focus on customer satisfaction and…