The online world has definitely aided marketers in getting their point across. With so many different channels and mediums to use, it can become difficult to master them. We went from sending leaflets and letters to being able to advertise with the click of a button by sending a simple email. Emails are a cheap…
Majority of the time we don’t associate digital marketing and customer reviews as being the same thing. We tend to associate content marketing as a way to inform, educate or entertain a possible consumer thus this process is carried about before buying (pre-purchase). On the other hand, customer reviews are post-purchase and focus on customer satisfaction and…