What exactly is digital transformation? You may have heard of it but have no idea what it truly means. Well, digital transformation involves the integration of new technology into many different aspects of a business to change the way processes are done and to ensure final delivery to the customer is at its optimal level. The main goal is to work around customer expectations and adapt accordingly. Digital technologies have hastened many businesses to adapt faster than ever before out of fear of being outcompeted by their competitors. What was previously classed as a fast-moving business in terms of technological advancement, is now considered not fast enough, due to the rapid changes.
So, what is the digital transformative strategy?
Well, the focus of this transformation is to effectively incorporate artificial intelligence in the hopes of enhancing productivity and efficiency. Methods such as contactless delivery, chatbots who can fulfil the position of an agent when customers have queries and apps that track the buying behaviour of consumers for marketing purposes are all part of the digital transformation movement. The example of apps that track customers buying behaviour can be used to highlight the benefits that this would bring to a business. Emails and push notifications can be personalised and tailored to specific consumers, in turn increasing their customer loyalty and increasing profit.
How can a company start their journey to digital transformation?
1) Set objectives and goals
Identifying problems in a business and coming up with solutions is crucial. Solutions and goals need to be based on the outcome that is desired by the company. The point it to work with the set goals incorporated into solutions and business strategies.
2) IT department
The IT department of a company isn’t just there anymore to fix devices that aren’t functioning accordingly. They are a huge part of digital transformation and need to work in collaboration with other departments to achieve the digital dream.
3) Training
Training new employees and retraining current staff in order to keep up with the changing environment is important. Employees are the base of any business and need to be aligned with a company’s goals.
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