If you read our previous blog on search retargeting, you should have a pretty good idea of what the term means by now and if not, we have linked it down below for your convenience. So, check that out first and come back if you are a little confused as in this post, we will be discussing the benefits of search retargeting.
The first point we want to go into is brand recognition. Search retargeting greatly increase brand awareness. Although many confuse site retargeting and detach retargeting it is important to note the difference. While site retargeting will help attract users who have already visited your website by trying to get them back, search retargeting works on attracting users who haven’t ever visited your site meaning that they don’t even need to know you existed to be targeted. Your brand could be new news to the user and yet they will still be faced with your ad. In fact, a high percentage of marketers use search retargeting to grow their brand awareness.
The increase in traffic towards your website will increase revenue as even if users do not purchase the first time around, they are more likely to keep the page in mind for future related purchases.
Many consumers also prefer this form of targeting ads rather than the usual display ads. Ads will be tailored to the user’s buying behaviour and will be relevant to their needs and wants. This allows a business to control its brand message to the right audience and at the right time.
By looking into data and analyzing figures, you will be able to get a better understanding of the audience being targeting. In this way, social media, websites, and advertisements can be altered and tailored to the clients you want to target and overall improvements can be made. There are countless benefits of search retargeting and these should be used to your advantage.
