So you have an Instagram page for your business and it’s doing well. You have many followers on there and your posts seem to get quite a bit of interaction. Sounds great right? But are your followers actually your customers? And if not, how can you turn a follower into a loyal customer?
Make your followers feel special. A higher percentage of online users will follow a brand with the incentive of getting discounts and coupons. These incentives make it worth following the brand. Instagram followers will have already expressed an interest in your brand to be on your page in the first place so now it’s time to give them some motivation to make a purchase. Having coupons and discounts on your Instagram page that can be redeemed in stores or online will give the final push for a sale to be made plus your followers will feel special as they will feel that they are within the brand’s inner circle.
Make your store and products look pretty. Instagram has that picture-perfect vibe where you end up craving great food or visiting exotic destinations. Use this to enhance your stores and products. Having inviting stores and showcasing your products will definitely attract consumers. Last but not least, let your customers create content for you. You may be confused by this one but even if you do not have an Instagram account yourself, your product or service has probably already been posted by a customer. Use these photos as not only is the work of creating content already done for you but you also make your consumers feel a part of your brand (this is that inner circle feeling we were talking about).
By learning to communicate to your consumers through images, you will be one step closer to turning a follower into a loyal customer.
