Creating interesting content is what most businesses strive for. This makes total sense and we can understand why many aim for this approach. The more interesting the content, the more likely it will be remembered. Is it also crucial for your content to be relatable and human-like if that makes sense? Let us explain!
Marketing content can be perceived as a little cold and unrelatable which won’t be welcomed by your audience. Try to keep your audience in mind when creating your content. How can you do this? Well, a relationship with your audience doesn’t just happen overnight so it needs to be constantly worked on. Try listening to what your community wants by looking into feedback and engagement with your content. Be mindful of the language you use and the tone accompanying your content. remember that users read your content without your actual tone leaving a lot open to interpretation.
Incorporate your values into your business. If you feel strongly about a cause or want to bring some awareness to a topic do so. Showing your audience that you want to use your platform to bring awareness to things you value rather than just as a sales platform, will create a closer bond.
Be unique while also being familiar. Having a unique twist to your brand and business will make you memorable and having something familiar will make sure that you are remembered for the good reason.
