Building a following on Instagram is important but it’s not just about how many followers you have it is also about engagement and building up a community. So how do you go about this? Connect through emotion. We engage with content that makes us feel a certain way. This is becoming harder and harder as…
DetailsThe goal in any business is to attract new customers and keep the old ones interested. Having content that attracts and engages while also being informative is the equation we all try to follow. Videos are taking over the net, and the majority of people are more willing to stop and watch a short video…
DetailsThe online world has definitely aided marketers in getting their point across. With so many different channels and mediums to use, it can become difficult to master them. We went from sending leaflets and letters to being able to advertise with the click of a button by sending a simple email. Emails are a cheap…
DetailsMajority of the time we don’t associate digital marketing and customer reviews as being the same thing. We tend to associate content marketing as a way to inform, educate or entertain a possible consumer thus this process is carried about before buying (pre-purchase). On the other hand, customer reviews are post-purchase and focus on customer satisfaction and…
DetailsCustomer acquisition is the lifeline of any successful business. Creating content that turns viewers into loyal customers is the goal but it is a highly competitive and costly process. Producing content that will be noticed in the sea of other blogs, paid ads, and more might seem difficult but here are some tips that could…
DetailsYou’ve probably heard the term search engine optimization or better known in its acronym form ‘SEO’. When looking into the importance of keywords and links in your webpage, you’ll soon enough be bombarded with SEO techniques to increase traffic towards your site but what actually it is? What is local SEO? Let us help break…
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