Creating your digital persona can be challenging. Synchronizing your social media, website and other channels can be overwhelming. We have mentioned in other blogs the importance of building up a relationship with your audience. This cannot be done through the generic posts regarding new products or services that you offer. Although these are obviously crucial to entice consumers, if that is the only content that is being posted, it won’t give your brand a good look. Having an occasional blog regarding your services, products or other related topics will aid in building up that online persona that we previously mentioned. So how do we go about that?
The first step is to keep in mind your customers. Remember your blog is targeted at them so aim at giving them interesting information and insights into your business.
Planning gets you ahead. Not having a plan in place will leave you struggling to come up with ideas, trying to meet deadlines which ends up resulting in mediocre content. Try looking at comments or feedback from your customers. Blogs could be a way to answer their questions. An example is if you sell car insurance, create a blog with the most important questions that they should ask when looking for the best insurance. Although you may not be directly selling your insurance, you are helping your customer get the best which ultimately creates a good online reputation.
Lack of planning leads to infrequent content. Infrequent content will be looked over in the sea of endless material. The frequency is up to you. So, establish how often you can upkeep a blog. Whether it’s weekly or once every fortnight, make sure to stick to it and don’t just abandon it halfway.
Keep in mind the word count. It shouldn’t be too short nor too long. If it’s too short, it might as well be a post, and if it’s too long try cutting it into parts rather than having one whole long chunk. Blogs should roughly be around 300 to 400 words.
Keep in mind your style matters more than the content. Your blog shouldn’t be too formal so keep it light-hearted. Keeping to a certain tone and personality will keep your audience interested and avoid sale pitching.
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