Running a social media page comes with various challenges that many individuals seem to underestimate until faced with the challenges. It can be difficult to capture your audience without coming off as too over the top or come across as the only goal is profit and sales. It’s important to find a balance between posting…
Building a following on Instagram is important but it’s not just about how many followers you have it is also about engagement and building up a community. So how do you go about this? Connect through emotion. We engage with content that makes us feel a certain way. This is becoming harder and harder as…
Creating your digital persona can be challenging. Synchronizing your social media, website and other channels can be overwhelming. We have mentioned in other blogs the importance of building up a relationship with your audience.
Your website is an important part of your marketing strategy. Think of your homepage as meeting someone for the first time. First impressions really do make an impact and will set the tone for the rest of the interaction.
When you think of billboards that attract consumers, what do you think of? Probably big, colourful fonts and messages that are on your face. This is doesn’t quite translate the same online.
We are living in a world that depends heavily on technology and digital devices. It is a no-brainer that many businesses have had to enter what is called the digital world in order to keep up.
e. Branding involves creativity and strategic planning on how to best portray what your business is all about
u know of anyone who doesn’t have at least one account on a social media platform?
ting tools and creating various ads. Although this is definitely a great way to achieve business, it can be rather costly and there are ways that allow you to increase organic traffic.
struggle with finding their theme and creating content that reflects their company and the values they hold. Unfortunately, when content gets lost in translation it leaves viewers feeling lost and untrusting of the content provider.