Creating marketing content is essential to boost engagement and build relationships with your audience. For this to happen, you will need to put a content strategy in place. Here are some useful tips to consider when building up your strategy. The first step to creating any strategy is to document your goals. It’s important to…
We are constantly being bombarded by adverts. We switch on the TV and there are ads, we go on Facebook and there are ads, we go on YouTube and sure enough there are ads. The majority of the time we barely pay attention to the ads and try to skip through them as soon as…
The goal in any business is to attract new customers and keep the old ones interested. Having content that attracts and engages while also being informative is the equation we all try to follow. Videos are taking over the net, and the majority of people are more willing to stop and watch a short video…
The online world has definitely aided marketers in getting their point across. With so many different channels and mediums to use, it can become difficult to master them. We went from sending leaflets and letters to being able to advertise with the click of a button by sending a simple email. Emails are a cheap…
Majority of the time we don’t associate digital marketing and customer reviews as being the same thing. We tend to associate content marketing as a way to inform, educate or entertain a possible consumer thus this process is carried about before buying (pre-purchase). On the other hand, customer reviews are post-purchase and focus on customer satisfaction and…
Customer acquisition is the lifeline of any successful business. Creating content that turns viewers into loyal customers is the goal but it is a highly competitive and costly process. Producing content that will be noticed in the sea of other blogs, paid ads, and more might seem difficult but here are some tips that could…
The question for all businesses is how to improve customer satisfaction. Customer satisfaction is the end to the perfect equation but what are the steps of the actual equation?