It cannot be argued that social media is the way forward for businesses. Facebook, Twitter, and even Snapchat are all being utilizing by businesses to gain traffic to theirs websites and accounts. Let’s focus a little on one of the main influencers of social media. Instagram launched in 2010 and rapidly gained popularity and grew ever since. This huge platform cannot be ignored.
Creating an essential business strategy will help navigate this channel.
Creating a calendar where important dates and holidays are noted down. Holidays and events are a great way to increase engagement by creating content that incorporates your business and the relating event. It is also a good idea to publicize the calendar to your site. This will help with internal linking, allow you to schedule newsletters in correlation to events on the calendar and also you can schedule content in advance.
Instagram has a lot of tools that can be utilized but your audience will be hard to impress. They see vast amounts of content making it harder to surprise them with yours so do use other external tools to make the best content possible. Use filters, video editing apps, and anything that enhances your content. Consistency as with everything is crucial when it comes to pleasingly your followers. If your content is inconsistent with the expectations of your audience they may lose interest. This also goes for how often you post or don’t post for that matter. This doesn’t mean that you need to post every day but at least 2 times a week. Do not just create content to sell your product or service as this will paint a picture that you are only interested in selling. Try creating content that highlights your work ethics, your workforce and values that are close to your business.
Our Facebook page is linked below:
https://binaryrocks.com/
