You’ve probably heard the term search engine optimization or better known in its acronym form ‘SEO’. When looking into the importance of keywords and links in your webpage, you’ll soon enough be bombarded with SEO techniques to increase traffic towards your site but what actually it is? What is local SEO? Let us help break it down for you.
Let’s start with defining local SEO. Basically, the term describes taking actions online to make your business more accessible and easier for people in your community to find your services. Think about local SEO as customer service in real life. When deciding on a location for your business you will choose a place easily accessible to your consumers, you’ll display your products in the window of your establishment, have clear and attractive signs, and provide exceptional customer service. These actions are all taken in the hopes of connecting with your clients and that’s what local SEO is all about. Why would you need it? Well, if your business is situated in an area that needs to be accessed by customers then you’ll need local SEO to be relevant on search engines. Remember Google is like a directory, is takes relevant information about its websites and ranks them, finally displaying them according to the importance they deem the site, this is why if you are relying on people in your locality to find your business online to be enticed to your store than it is important to follow some guidelines.
Your website needs to focus on meeting your customer’s queries in the appropriate language. Having keywords and tags regarding your geographical location is essential while also providing information about times your business is open and methods of contacting your business during business hours and outside of business hours. Google my business is a great tool for you to use to increase your rankings and fill out as many online listings as you can.
Reviews from your customers need to be answered and dealt with. Be sure to check all of your online listings for a review component and make it a habit to reply back to feedback and queries.
