Have you heard of meta descriptions? If you haven’t do not worry! Meta descriptions are short forms of text that are used to describe the content found on a particular page. Once a user types in keywords in a search engine, a list of pages will come up and meta descriptions will briefly explain what the site is about which allows webpage owners to take advantage of this and use it as a small ad for the site. Meta descriptions are limited to a certain number of characters due to Google using pixels to determine the overall length. This should be kept in mind when creating the description.
So why are meta descriptions so important?
Meta descriptions are like mini ads and these can be used to set you apart from a sea of searches. Make sure that your description is professional yet eye catching. Use this opportunity as a chance to show the world a taste of your personality. Keep in mind your viewer’s perspective and what they are seeking. Try answering their questions in the meta description, that way they will be more inclined to click on the page. Also include the main keyword that has been chosen in the meta description. When users search for particular terms, these will be associated with your keyword thus increasing interaction. These keywords will be in bold, so having keywords that stand out and match what users are looking for will increase views. The descriptions should be easy to read and simple yet also sum up what your content has to offer. Make sure to have a meta description for every page and do change it up.
Remember that the online world is constantly changing and if you and your business aren’t adapting you’ll be left behind so do research and change any meta descriptions that could be improved.
