Your website is an important part of your marketing strategy. Think of your homepage as meeting someone for the first time. First impressions really do make an impact and will set the tone for the rest of the interaction. This is the same as when an individual accesses your website. If they don’t like what they see, they will most likely leave pretty shortly after. This is why having a good layout and design is highly important but this isn’t all there is to it. You could have the best website out there, if no one visits it, there isn’t really a point, is there? That’s where optimization comes in.
Optimization means increasing the website’s visibility and with increased visibility comes high rankings in turn leading to more traffic. Sounds good right? But how do you actually do this?
So let’s start off with SEO keywords. Having good content is the first step and these keywords should be within the good content. Keywords should be relevant to the topic being discussed. Here are some rules to keep in mind when choosing keywords. Have one main keyword and the others can be relatable terms. The main keyword should be inserted in the webpages URL and should also be used in the meta description. Images are also a good way to increase your ranking. A ratio of one image every 300 words is a good way to make your webpage interesting without it being over flooded with images. Having a secure webpage is a top priority. Users will not be willing to engage with a website that is unsecured and unprotected especially when making purchases that involve using bank cards and such. Always use HTTPS encryption on your website. Having a well-coded page that includes a sitemap will enhance accessibility while offering a secure pathway.
The last point we want to cover is speed. Having a site that takes time to load the information will lose potential clients. Everyone expects fast speeds and instant information in today’s world and falling short of this expectation could be fatal. Increasing speed should be the main priority for web developers anything from combining files and reducing requests from HTTPS could aid in speeding up a webpages response time.
