If you own a business, you’ll notice that as the business becomes more successful, your website will follow suit. This means that your webpage can easily become over-cluttered with useless information and posts. That’s why regular cleaning and organizing sessions are important.
Clean up your site structure by looking at your menus and content. You may have sections on your website that aren’t relevant anymore or that might need some added information. Do look into your content and see if the content is worthy of being there. As your business grows and changes, certain content will become outdated and not align with your goals. Check out what content is featured and is this the most important that displays the message you currently hold? If not, declutter! The organization is crucial for your website to stay relevant. Be sure to categorize blogs, content, and services.
Check out your links and remove bad ones! What do we mean by a bad link? A bad link is any link that goes against Google’s Quality Guidelines. Google does not appreciate links that manipulate a site’s ranking in search results and having these links could result in penalties that affect your search engine results page. Remember links are meant to boost your SEO not affect it poorly!
Also, don’t forget about any broken links. After time links can end up leading to pages that no longer exist. Site audits are great at highlighting links that are no longer in function. Links can easily be entered wrongly this leading to these errors. To remove broken links and insert links that are functioning.
Remember to optimize images on your website. Images make your website come alive and are a great way to brighten up the user’s experience but they can take a long to load this affecting the whole website. Do make sure to compress the images to aid in loading time. The longer your page takes to load, the higher the bounce rate meaning you’ve lost traffic. Take time to update the image alt text and incorporate keywords that will improve your website’s SEO.
