If you aren’t sure what SEO analysis is, then let us explain. SEO analysis involves analyzing a website to increase its optimization, with the hopes of increasing rank in search engines. This involves looking into various features of the website such as the overall design, meta descriptions, and internal links. Being on top of these will increase your ranking thus leading to more traffic being directed towards your website. This is why competitive analysis is something all website owners should be doing. By taking a step back and looking at your competitors, you can get a clearer picture of what you should be doing to increase your SEO.
Identifying your strengths and weaknesses can aid you in improving your website while also working off your competitors’ weaknesses. Even if your website is in the top rankings, it is still important for you to keep on top of the game as competition is always out there and is fierce. You should be looking out for your competitor’s keywords. These keywords are the words used throughout the content on websites that link a web search to your page. It is important to keep in mind that keywords you may deem as insignificant could actually be your real competitor. We are not suggesting that you copy your competitors but get inspired by their content and what is popular on their site. Also, take note of what your competitors aren’t focusing on, as this could be your next break.
When carrying out competitive analysis, try to be as objective as possible. Do not undermine those competitors who may only be targeting a small sector of your customers as these can have quite an impact. Make sure to always track your progress. This way you can see whether the topics you are focusing on are generating interest from your audience.
Check out our previous blog on digital branding:
https://binaryrocks.com/digital-branding/
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