Social media has changed marketing to a whole new level. It has definitely helped in the marketing industry and reaching out to your customers has never been easier but there are still some important factors that if looked over could damage your business in the long run.
Firstly, do not just use social media as a sales medium. Sharing product links all day will look desperate and many consumers will interpret this as you only caring about making sales. Followers follow social media pages for information that is related to your brand so be sure to post relevant news and information which we create a different type of engagement but will keep followers around for longer.
Communication is key. Communication happens between two or more individuals. The keyword here is two. This means that you need to not only talk (post) but listen (interact with users). Interacting with users is free and helps to build the community feeling.
Build up a personality and tone. Your followers will want this consistency so be sure to figure out your brand personality and flaunt it. Within your brand personality incorporate your brand values and even slogans that highlight what you stand for.
Visually stimulating content is key. We live in a world where people don’t want to read but they want to see. Creating content that uses your brand logo and color scheme will attract users.
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