Running a social media page comes with various challenges that many individuals seem to underestimate until faced with the challenges. It can be difficult to capture your audience without coming off as too over the top or come across as the only goal is profit and sales. It’s important to find a balance between posting material that’s sole purpose is sales and other content that provides information to your audience and builds an online relationship with them. Here are some important points to stick to when creating filler content.
Positive: Keep it positive! There’s a lot of negativities online and many people want to avoid it. Using an upbeat tone and sticking to light topics will keep the overall style to a positive one.
Short: People don’t have time these days to read long articles. The more words a post has, the higher the chances are that it will be looked over. Short sentences can be more impactful than long ones so stick to around a maximum of 3 sentences.
Specific: Have you ever read a post and had no idea what the actual message was or what it was promoting? If this has happened to you, you probably didn’t bother to find out what the company or business actually offers. This is why it’s important that the message is clear and specific.
Captivating: Although the online world has brought us closer to our customers, it also has created excessive competition. Trying to stand out is becoming more and more difficult! That is why it’s important to capture the attention of your audience instantly to stop them in their scrolling tracks. Use bright colours, capturing words and when using videos to convey messages make sure that within the first 3 seconds, you’ve used something to attract the attention of viewers.
Thankful: It’s important that you show gratitude to those consumers who have stuck by you and chosen your brand repeatedly. Dedicating a post to express your gratitude and show your consumers that you appreciate them will mean a lot to them while also helping you stand out from the competition.
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