Do you know of anyone who doesn’t have at least one account on a social media platform? You probably answered no, and if you did manage to think of some people, you can probably count them on one hand. This is why as a business; you cannot let the opportunity of marketing on social media slip away.
Although many think handling a social media platform is fairly simple, it is easy to get overwhelmed by all the options in the digital world and that is why we are here to help. Here are some of the most common mistakes that are made when it comes to social media marketing.
1)Set a plan
We don’t mean choosing a platform and thinking about how many times you’ll post on it. Setting a plan involves seeking out the audience you want to target and evaluating which platforms are best suited to reach this sector. Your plan should also include a content strategy. 2)Research
If you don’t know your target audience enough, your content will be off-balance, you will use the wrong tone which ultimately will convey the wrong message. Ads that are mistargeted can greatly affect your reputation and result in loss of money and time.
3)Likes, follows and views
Although these are important, focusing too much on these attributes might lead you astray. These may look great but they don’t usually reflect how much you are gaining from ads and how much is being earned and lost from the investment you put in.
4) Not responding….
Lacking to engage with your viewers is a big mistake. When viewers feel unheard and unseen, they will move on somewhere that makes them feel noticed. Ignoring comments and messages will lead to your content being lost into the sea of endless material out there.
Acknowledging your clients will show that you care and build up a positive reputation.
Here is a link to our Facebook page!
https://www.facebook.com/binaryrocks
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