Running a social media page comes with various challenges that many individuals seem to underestimate until faced with the challenges. It can be difficult to capture your audience without coming off as too over the top or come across as the only goal is profit and sales. It’s important to find a balance between posting…
We are constantly being bombarded by adverts. We switch on the TV and there are ads, we go on Facebook and there are ads, we go on YouTube and sure enough there are ads. The majority of the time we barely pay attention to the ads and try to skip through them as soon as…
Building a following on Instagram is important but it’s not just about how many followers you have it is also about engagement and building up a community. So how do you go about this? Connect through emotion. We engage with content that makes us feel a certain way. This is becoming harder and harder as…
The goal in any business is to attract new customers and keep the old ones interested. Having content that attracts and engages while also being informative is the equation we all try to follow. Videos are taking over the net, and the majority of people are more willing to stop and watch a short video…
The online world has definitely aided marketers in getting their point across. With so many different channels and mediums to use, it can become difficult to master them. We went from sending leaflets and letters to being able to advertise with the click of a button by sending a simple email. Emails are a cheap…
Customer acquisition is the lifeline of any successful business. Creating content that turns viewers into loyal customers is the goal but it is a highly competitive and costly process. Producing content that will be noticed in the sea of other blogs, paid ads, and more might seem difficult but here are some tips that could…
Imagine this, you need a service or product but aren’t sure where to get it from or which place will give you the best offer so you search up online, after a couple of searches you are directed to a local website yet after browsing it you realize there’s not much information provided on that website and end up giving up. If you have ever done this, you’ll know the thought process very well and unfortunately, this is what happens daily when brands fail to provide adequate information leaving the customer feeling unsure.
Creating interesting content is what most businesses strive for. This makes total sense and we can understand why many aim for this approach. The more interesting the content, the more likely it will be remembered.
Creating your digital persona can be challenging. Synchronizing your social media, website and other channels can be overwhelming. We have mentioned in other blogs the importance of building up a relationship with your audience.
Have you heard of meta descriptions? If you haven’t do not worry! Meta descriptions are short forms of text that are used to describe the content found on a particular page.