The goal in any business is to attract new customers and keep the old ones interested. Having content that attracts and engages while also being informative is the equation we all try to follow. Videos are taking over the net, and the majority of people are more willing to stop and watch a short video…
The online world has definitely aided marketers in getting their point across. With so many different channels and mediums to use, it can become difficult to master them. We went from sending leaflets and letters to being able to advertise with the click of a button by sending a simple email. Emails are a cheap…
Majority of the time we don’t associate digital marketing and customer reviews as being the same thing. We tend to associate content marketing as a way to inform, educate or entertain a possible consumer thus this process is carried about before buying (pre-purchase). On the other hand, customer reviews are post-purchase and focus on customer satisfaction and…
When you think of billboards that attract consumers, what do you think of? Probably big, colourful fonts and messages that are on your face. This is doesn’t quite translate the same online.
Have you ever heard of search retargeting? Well, when a user searches for something online many options will pop up, usually, top companies and businesses will be listed at the top as these will be dominating that certain market. So what do businesses do, when they are trying to gain popularity and attract customers to their site? Well, this is where search retargeting comes into the picture.
e. Branding involves creativity and strategic planning on how to best portray what your business is all about