Have you ever heard of search retargeting? Well, when a user searches for something online many options will pop up, usually, top companies and businesses will be listed at the top as these will be dominating that certain market. So what do businesses do, when they are trying to gain popularity and attract customers to their site? Well, this is where search retargeting comes into the picture.
The aim is to use certain keywords and phrases that will correlate with what users are using to search for certain products or services. In this manner, ads and web pages will pop up on search engine results pages and on social media sites. This way, your ads, and website will be visited and viewed by people who are actually interested in what you are selling in turn, gaining more impressions and improving overall brand recognition.
So how does this actually work? Have you ever searched for an item and after that it seems to come up everywhere? You’ll see it on your Facebook, on your YouTube ads, and on your search page then you might freak out thinking you are being watched or that your phone is listening in on your conversations. This occurs when certain companies are set to retarget users who have searched for similar products. A keyword will be linked to a certain ad or webpage thus connecting the page/ad to the user who searched using the keyword. As a business, certain keywords can be chosen that you deem fit the criteria of your site. The keywords aren’t just single words but can also be phrases or broad terminology. The goal is that when a user searches for something similar, your page will show up and this will tempt the user to visit the given page to make a purchase or use the site in the future.
